Sales Prospecting

Sales Prospecting Newsletter June 2018 By training and coaching sales people on social marketing strategies and approaches that are specific for Twitter, I have managed to observe that every one of the top sales performers have comparable sales cadence or workflow. Their formulation seems something like this. They begin online, and they finish offline. Allow me to expand a bit more on what this means. When prospecting or searching for buyers, top sales performers begin their hunt on platforms like LinkedIn and Twitter. Once they identify who their buyers are, they do not instantly cold-call or cold-email. They attempt to become visible by adding value to their purchaser. This also builds confidence. Secondly, once they have their buyer's attention, especially if they have done multiple personalized worth touches online, they will do whatever they can to take the conversation offline. Which means to take the conversation to email, telephone, or text. To the contrary, here are a fe...